I recently realised I was sick to the back teeth of online bulls**t, and all of the motivational, entrepreneurial and digital marketing ‘experts’. I had reached overload, and could not stomach one more word from any of them.
I am not denying that the world of self – help has been of massive help to me. I have worked hard over the years to enlighten and educate myself, and find it difficult to comprehend how so many human beings manage to get through life without ever picking up a self – help book, or listening to a motivational recording. On the other hand, I am aware that self – help can become addictive, and have witnessed many, many individuals becoming junkies…..one seminar, podcast, book, video and audio recording after another and another….without actually doing very much at all with their newly acquired awareness and knowledge. The seeking BECOMES the goal, rather than a means to the goal.
And I have definitely made use of tons and tons of free info, learning how to do technical stuff I could not afford to pay someone else to do for me. I am genuinely grateful for that.
However, all of this can lead to great dissatisfaction, not to mention insanity. On one hand you are told that you need to be strong and powerful, to never give up, to fight for your dreams and your beliefs….to shape, form and create your own future. On the other, you are told that you need to be at peace, to not want or need anything, to only desire it, and let it go. To believe that everything you desire is already yours, and to calmly and happily get on with your life, without giving any of it another thought…and if you do so, it will all become manifest.
On one hand you are told that thought – intention alone is not enough…you have to MAKE things happen. On the other you are told that too much action is interference, and is coming from a place of strain and lack of faith.
And everyone is now a life coach, a marketing expert, an online millionaire in the making. Unless you have the right kind of ‘landing page’, and an emailing list that contains a zillion names, and unless you are putting out webinars, and selling online courses for a couple of thousand dollars/pounds, to a thousand customers, you are nowhere. Unless you know all about social media advertising, and if you aren’t working 20 hours per day on your ‘dream’, you can never be successful. Unless you join the right social networking groups, run by the ‘solopreneurs’ who rub shoulders with the marketing/motivational elite, you aren’t even on the bottom rung.
What is it all really about? Sales, baby. Money. And there is nothing wrong with that. I have worked for years on my own dysfunctional, unrewarding relationship with money and opportunity, a quest in which I have definitely been assisted by massively – paid gurus. I am in business, and I do my best to promote and sell my services to the world. I have big plans that require chunks of cash, and I have the same dreams that other people have….to help my children financially, and to give more to charity. And I want to continue to work on becoming the best possible version of myself. I am just sick to death of being bull – pooped to within an inch of my life! No wonder people don’t enter into this stuff….I almost wish, at times, I had never started (only almost…I wouldn’t really want to lose all of my hard – earned realisations!). The more brown stuff they pile on you, the more they want your cash. The more they schmooze you, the more you know that they need YOU more than you need THEM. The more they harass you, the less they actually care about whether or not their service/product is of any real use to you. The more they tell you about what you need to know, do, be and achieve, and that THEY have the one and only solution (for a hefty fee), the more you know that a million others are queuing up to supply you with exactly the same solution (for an equally hefty fee).
The truth is, the world is a buyer’s market, NOT a seller’s market. The power lies in the hands of the person with a spare few quid, never mind a million.
I don’t mind being sold to, and I do believe in advertising. How else would I know what is out there? People say “If I want a service, I will go out and look for it myself”. This is partly true, but not wholly. Most people don’t have the time, will or energy to really do the research. Motivational/educational self – help IS incredibly important, for anyone who doesn’t just want to survive life, and who wants to develop ongoing self – awareness, and to understand how to live up to their own potential. Online business IS the way to go, in this modern age, but so many are operating from a now completely saturated market. Would – be online zillionaires, who have paid thousands to learn how to sell to other would – be online zillionaires, are so desperate to be heard above the rest, they are drowning in the bulls**t swamp…and many will never emerge again.
Don’t join them. Learn from them. If you are one of the many I have come across who has lost yourself in the wonderful but illusive world of self – help and enlightenment, and yet still feel as if you are struggling, and still seeking, maybe it is time to recognise that you probably know enough right now, and let yourself off the hook. Dip back in every now and then, or stick with one or two people who generally inspire you, without causing you to feel dependent.
And if you are one of the many, many hopeful, but fearful and disheartened ‘trainee’ entrepreneurs I have come across, aspiring to be like your mega – successful heroes or heroines, and secretly feeling as if you are failing horribly, and that you will never know enough, or be enough, or earn enough….get a bull – dozer in, clear the mountain of bulls**t you are struggling to scale, go back to basics, and be yourself. You CAN be successful in YOUR way, and at YOUR speed, and without 90% of the crap you have been told you absolutely NEED to buy! Keep it simple, honest and true, and be consistent….and you will come up smelling of roses, not the other stuff!